Humboldt Seed Company Introduces Scratch n Sniff Packaging With One Straw Farm, Burr’s Place

On Dec. 10, the Emerald Cup Harvest Ball will welcome its first Scratch n Sniff packaging.

Humboldt Seed Company (HSC) collaborated with Calaveras County, Calif.-based craft producers One Straw Farm and Burr’s Place to bring the technology to cannabis consumers, said Benjamin Lind, HSC owner and chief science officer.

HSC creates the Scratch n Sniff ink using the actual terpenes extracted from the same batch of cannabis contained in the package, Lind said, adding that it solves the issue of consumers being unable to smell product prior to purchase.

Creating Scratch n Sniff ink from its own genetics, HSC has put Scratch n Sniff advertisements in nationally distributed magazines and applied the ink to their cannabis seed packs since the inception of California’s adult-use cannabis market in January 2018. 

HSC aims to create a richer consumer experience with Scratch n Sniff ink, which Lind said does not include any controlled substances.

“The cost associated with dedicating a portion of a cannabis crop to terpene extraction seemed to scare some of our potential collaborators away, but now with California’s cannabis prices tanking it made perfect sense to our long-time seed customers One Straw Farm and Burr’s Place,” Lind said.

One Straw Farm and Burr’s Place flower packaging with HSC terpenes Scratch n Sniff stickers will be available in California dispensaries in mid-December, Lind said.

The initial release of the product will be available at select locations, including Erba Markets stores, The Woods in West Hollywood, Bract House in Sonora, Tioga Green in Lee Vining, Pure Aloha in Vallecito, Green Gold in San Andreas and Little Trees in Arnold, said Brett Miller, CEO of Burr’s Place Organics.

“Burr’s Place is offering two strains to the public: Orange CreamPop, offered in 28 gram, 14 gram, and 7 gram bags and in 3.5 gram jars,” Miller said. “Burr’s Place will also offer Blueberry Muffin in the same capacity.”

Miller continued: “One Straw Farm will offer Nutter Budder in 3.5 gram jars. The Scratch n Sniff element will be in the form of a sticker attached to the front of the bags and top of the jars. In addition to the Scratch n Sniff being applied to the product, it will also be applied to a ‘strain profile leaflet’ that will be available for free anywhere our products are sold.”